(more) Instagram Tips
Was it part 2 that you wanted? Here you have it!
Here are some more tips for keeping a strong social media voice and becoming a successful digital doctor on Instagram.
Be aware of what’s trending
Following on from the previous tip, being aware of trends is very important to keep your target audience engaged and interested. It doesn’t mean you have to get into all the jokes and memes that are “fashionable” but it’s important to understand what’s the trend of the moment because naturally that’s what people are interested in seeing.
Use different tools
One of the many positive points of instagram is the possibility to vary between the different formats offered by the social network. Reels emerges as a great tool to reach new audiences, while stories stand out for promoting interaction with their followers, as they can appear at the top of each person’s homepage. You can take advantage of the lives to collaborate with other brands or influencers and also reach a wider audience.
Try different types of content
In terms of content, it is also suggested that it be diversified. You can for example make giveaways and contests to increase the number of followers of your brand. Another thing that works very well and that has been used more and more are images with text with small sentences that are easy to read and that tend to be more easily shared by those who see them.
Test it
One of the keys to maintaining a successful Instagram page is testing. There are no magic formulas for success on social media. Each case is different. Test different formats, different content and even different publishing times. With this you easily understand what works best and you can build from there.
Measure the results and see what you can improve
After testing, you should evaluate what works best, through the metrics that are most relevant to you. This way, you are more aware of the actions of your audience and what captures their attention and stimulates interest and interaction.
Stay Active and Consistent
Last but not least, stay active. Consistency on social media is often the key to success. People like to keep up with the brands they identify with.
Don’t forget that “who is not seen is not remembered”.
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