In past years, social media platforms have grown in popularity, and doctors have begun to recognize the importance of having a presence on the Internet. This assiduity on social media is a critical communication tool, primarily for strengthening the relationship between the brand and its customers. However, we frequently witness poorly produced publications and campaigns that fail to pique the public’s interest or inspire any type of interaction.
Don’t control the content
A common mistake made by doctors who begin an online communication plan is to believe that by simply creating an account, earnings will begin to appear. And it doesn’t operate that way. It is critical to specify the goals and each action to be followed from the moment plans are established in order to expand market share and, as a result, win more patients. This is a project that, in addition to an investment, will require ongoing upkeep. However, supervision of the publications is required to avoid any grammatical problems or, ultimately, any crisis that may emerge with a patient.
Do not reply to followers’ comments
The main goal of social networks will always be to create conversation and relationships, allowing for engagement. In this approach, the brand must engage the audience and foster a relationship with them. It’s crucial not to dismiss a review that someone has taken the effort to write. Remember that, despite their virtual nature, connections must be humanized.
Not planning publications
The main goal of the brand’s social media presence is to boost its visibility and interaction with its target audience. It is vital to maintain a certain level of consistency in publications in order for this to arise. A week without doing anything is considered abandonment nowadays.
In addition to demonstrating daily commitment to the brand and its followers, a good range of posts and themes is required to keep your audience engaged and a fan of your page. If at all possible, make a schedule with the content you intend to publish in order to keep track of your fee.