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Instagram Tips

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With millions and millions of daily users, instagram has quickly become one of the most popular social networks worldwide, being for this and other reasons very attractive to promote your business. In terms of engagement, it even tops the list among those with the best results, and nowadays it is very difficult to find a brand that does not yet have an account on this platform.

Whether to promote or try to maintain close contact with your audience, this is an accessible and essential tool. Just by being present on social networks, it gives the consumer a modernized image in the market, immediately causing positive impressions in the minds of your followers.

To help you, we bring some tips to follow if you want to have a successful page on instagram.

Set your goals

Before you start working on your instagram account, you should set your goals. Then, depending on which goal you want to achieve, you will realize that it is much easier to define the strategies to get there, not to mention that it is more understandable which metrics to use to measure and understand if you are going in a good way or not. But we will get there.There can be several objectives when creating a page on instagram, for example, you want your brand to reach a larger audience or your page to serve as a catalog to show your work, or simply a way to contact with the customer

Identify and know your audience

The second tip we have for you is to identify and get to know your audience, i.e, who the content you are about to create on instagram is intended for. This step is important because, when you know who you are communicating with, you know which formats work best, what type of content they like the most or even what type of time is most favorable to post.

Create an editorial calendar

Creating a content planner calendar makes it easier to control the type of content (nobody likes to see the same type of things all the time) and to have an overview of your publications, helping you to understand if you are active or not on instagram.

Collaborate with other accounts and influencers

A good way to grow and increase your followers is to collaborate with other pages or influencers relevant to your area of ​​expertise. These collaborations are frequent and quite positive for both sides so they are relatively easy and accepted by others.

Hashtags

A great way to reach new audiences is to use hashtags. About 70% of hashtags are created by brands, and many users search for hashtags to find relevant content. A strategy followed by several companies is to create their own hashtag. Red Bull, Coca Cola or Heineken are good examples of this (#OpenYourWorld by heineken, #givesyouwings by redbull or #shareacoke by coca cola).

Study and be inspired by your competitors

Observing and studying what the competition does is one of the most used techniques to improve the levels of what is produced. Watch out, it’s not copying, but getting ideas from what is done in your area and trying to improve from there. Get inspired by what your best competitors and top players in other areas do.

 

Stay tuned for part 2.

The Top 3 Social Media Mistakes to Avoid

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In past years, social media platforms have grown in popularity, and doctors have begun to recognize the importance of having a presence on the Internet. This assiduity on social media is a critical communication tool, primarily for strengthening the relationship between the brand and its customers. However, we frequently witness poorly produced publications and campaigns that fail to pique the public’s interest or inspire any type of interaction. 

Don’t control the content

A common mistake made by doctors who begin an online communication plan is to believe that by simply creating an account, earnings will begin to appear. And it doesn’t operate that way. It is critical to specify the goals and each action to be followed from the moment plans are established in order to expand market share and, as a result, win more patients. This is a project that, in addition to an investment, will require ongoing upkeep. However, supervision of the publications is required to avoid any grammatical problems or, ultimately, any crisis that may emerge with a patient.

Do not reply to followers’ comments

The main goal of social networks will always be to create conversation and relationships, allowing for engagement. In this approach, the brand must engage the audience and foster a relationship with them. It’s crucial not to dismiss a review that someone has taken the effort to write. Remember that, despite their virtual nature, connections must be humanized.

Not planning publications

The main goal of the brand’s social media presence is to boost its visibility and interaction with its target audience. It is vital to maintain a certain level of consistency in publications in order for this to arise. A week without doing anything is considered abandonment nowadays. 

In addition to demonstrating daily commitment to the brand and its followers, a good range of posts and themes is required to keep your audience engaged and a fan of your page. If at all possible, make a schedule with the content you intend to publish in order to keep track of your fee.

How to Boost Productivity

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In this article, we bring you the best tips to grab your time and make the most of it.

Technique of the Pomodoro 

Whenever you start a task, set the timer for at least 30 minutes. To avoid distractions, this strategy involves keeping an eye on pauses. Take 10 minutes at the end of each session to have a snack or check social media before returning to work using the same strategy. We guarantee that it works.

Make a weekly schedule 

It may be the simplest suggestion, but the truth is that if you plan weekly, knowing what activities you have to complete at the start or end of each day, preferably in order of importance, will be much more convenient. This can be used to plan a study timetable, a work routine, or even your household duties. Also, figure out how much time you’ll need to complete your chores in order to plan more realistically.

Identify your highest level of productivity

We all have a time of day when we feel most productive, whether it’s early in the morning, late in the afternoon, or even late at night. It recognizes these moments and assigns the most challenging assignments to that time slot. Concentrate and allow time to pass you by.

Set goals

Creating a list of goals that we want to attain, either at the end of each month or even each year, might sometimes help us understand that we need to modify our lazy attitude. The frustration of not seeing our goals come true provides the incentive we require to complete particular tasks. Break the list down by time periods to get a real schedule with achievable goals.

Spend less on small decisions. 

During your routine, don’t waste time on insignificant decisions. People that are extremely productive do not waste time resolving little issues. 

Don’t leave it for later

Spreading out the same task over several hours throughout the day may not be the ideal option if you want to complete it efficiently. The idea is to concentrate on one activity at a time, complete it, then tidy up. You will be able to concentrate and ensure the quality of the output in this manner.

Learn how to say “no” 

Many people find it difficult to say “no” to certain commitments. In the case of work, if you are aware that you will be unable to do specific tasks that will take extra time, please notify us or avoid taking on that obligation. Accepting all requests will keep you from doing what actually important and will distract your attention away from your goals, both socially and professionally. 

Make the most of your time on public transport

For many workers, the time they spend on public transport represents a large part of their day. We recommend that you use this time to complete chores that are simpler and need less thought.

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