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instagram tips digital doctor

(more) Instagram Tips

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Was it part 2 that you wanted? Here you have it!

Here are some more tips for keeping a strong social media voice and becoming a successful digital doctor on Instagram.

Be aware of what’s trending

Following on from the previous tip, being aware of trends is very important to keep your target audience engaged and interested. It doesn’t mean you have to get into all the jokes and memes that are “fashionable” but it’s important to understand what’s the trend of the moment because naturally that’s what people are interested in seeing.

Use different tools

One of the many positive points of instagram is the possibility to vary between the different formats offered by the social network. Reels emerges as a great tool to reach new audiences, while stories stand out for promoting interaction with their followers, as they can appear at the top of each person’s homepage. You can take advantage of the lives to collaborate with other brands or influencers and also reach a wider audience.

Try different types of content

In terms of content, it is also suggested that it be diversified. You can for example make giveaways and contests to increase the number of followers of your brand. Another thing that works very well and that has been used more and more are images with text with small sentences that are easy to read and that tend to be more easily shared by those who see them.

Test it

One of the keys to maintaining a successful Instagram page is testing. There are no magic formulas for success on social media. Each case is different. Test different formats, different content and even different publishing times. With this you easily understand what works best and you can build from there.

Measure the results and see what you can improve

After testing, you should evaluate what works best, through the metrics that are most relevant to you. This way, you are more aware of the actions of your audience and what captures their attention and stimulates interest and interaction. 

Stay Active and Consistent

Last but not least, stay active. Consistency on social media is often the key to success. People like to keep up with the brands they identify with.

Don’t forget that “who is not seen is not remembered”.

Follow our Instagram account for more tips!

The Top 3 Social Media Mistakes to Avoid

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In past years, social media platforms have grown in popularity, and doctors have begun to recognize the importance of having a presence on the Internet. This assiduity on social media is a critical communication tool, primarily for strengthening the relationship between the brand and its customers. However, we frequently witness poorly produced publications and campaigns that fail to pique the public’s interest or inspire any type of interaction. 

Don’t control the content

A common mistake made by doctors who begin an online communication plan is to believe that by simply creating an account, earnings will begin to appear. And it doesn’t operate that way. It is critical to specify the goals and each action to be followed from the moment plans are established in order to expand market share and, as a result, win more patients. This is a project that, in addition to an investment, will require ongoing upkeep. However, supervision of the publications is required to avoid any grammatical problems or, ultimately, any crisis that may emerge with a patient.

Do not reply to followers’ comments

The main goal of social networks will always be to create conversation and relationships, allowing for engagement. In this approach, the brand must engage the audience and foster a relationship with them. It’s crucial not to dismiss a review that someone has taken the effort to write. Remember that, despite their virtual nature, connections must be humanized.

Not planning publications

The main goal of the brand’s social media presence is to boost its visibility and interaction with its target audience. It is vital to maintain a certain level of consistency in publications in order for this to arise. A week without doing anything is considered abandonment nowadays. 

In addition to demonstrating daily commitment to the brand and its followers, a good range of posts and themes is required to keep your audience engaged and a fan of your page. If at all possible, make a schedule with the content you intend to publish in order to keep track of your fee.

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