Instagram Tips
With millions and millions of daily users, instagram has quickly become one of the most popular social networks worldwide, being for this and other reasons very attractive to promote your business. In terms of engagement, it even tops the list among those with the best results, and nowadays it is very difficult to find a brand that does not yet have an account on this platform.
Whether to promote or try to maintain close contact with your audience, this is an accessible and essential tool. Just by being present on social networks, it gives the consumer a modernized image in the market, immediately causing positive impressions in the minds of your followers.
To help you, we bring some tips to follow if you want to have a successful page on instagram.
Set your goals
Before you start working on your instagram account, you should set your goals. Then, depending on which goal you want to achieve, you will realize that it is much easier to define the strategies to get there, not to mention that it is more understandable which metrics to use to measure and understand if you are going in a good way or not. But we will get there.There can be several objectives when creating a page on instagram, for example, you want your brand to reach a larger audience or your page to serve as a catalog to show your work, or simply a way to contact with the customer
Identify and know your audience
The second tip we have for you is to identify and get to know your audience, i.e, who the content you are about to create on instagram is intended for. This step is important because, when you know who you are communicating with, you know which formats work best, what type of content they like the most or even what type of time is most favorable to post.
Create an editorial calendar
Creating a content planner calendar makes it easier to control the type of content (nobody likes to see the same type of things all the time) and to have an overview of your publications, helping you to understand if you are active or not on instagram.
Collaborate with other accounts and influencers
A good way to grow and increase your followers is to collaborate with other pages or influencers relevant to your area of expertise. These collaborations are frequent and quite positive for both sides so they are relatively easy and accepted by others.
Hashtags
A great way to reach new audiences is to use hashtags. About 70% of hashtags are created by brands, and many users search for hashtags to find relevant content. A strategy followed by several companies is to create their own hashtag. Red Bull, Coca Cola or Heineken are good examples of this (#OpenYourWorld by heineken, #givesyouwings by redbull or #shareacoke by coca cola).
Study and be inspired by your competitors
Observing and studying what the competition does is one of the most used techniques to improve the levels of what is produced. Watch out, it’s not copying, but getting ideas from what is done in your area and trying to improve from there. Get inspired by what your best competitors and top players in other areas do.
Stay tuned for part 2.