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instagram tips digital doctor

(more) Instagram Tips

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Was it part 2 that you wanted? Here you have it!

Here are some more tips for keeping a strong social media voice and becoming a successful digital doctor on Instagram.

Be aware of what’s trending

Following on from the previous tip, being aware of trends is very important to keep your target audience engaged and interested. It doesn’t mean you have to get into all the jokes and memes that are “fashionable” but it’s important to understand what’s the trend of the moment because naturally that’s what people are interested in seeing.

Use different tools

One of the many positive points of instagram is the possibility to vary between the different formats offered by the social network. Reels emerges as a great tool to reach new audiences, while stories stand out for promoting interaction with their followers, as they can appear at the top of each person’s homepage. You can take advantage of the lives to collaborate with other brands or influencers and also reach a wider audience.

Try different types of content

In terms of content, it is also suggested that it be diversified. You can for example make giveaways and contests to increase the number of followers of your brand. Another thing that works very well and that has been used more and more are images with text with small sentences that are easy to read and that tend to be more easily shared by those who see them.

Test it

One of the keys to maintaining a successful Instagram page is testing. There are no magic formulas for success on social media. Each case is different. Test different formats, different content and even different publishing times. With this you easily understand what works best and you can build from there.

Measure the results and see what you can improve

After testing, you should evaluate what works best, through the metrics that are most relevant to you. This way, you are more aware of the actions of your audience and what captures their attention and stimulates interest and interaction. 

Stay Active and Consistent

Last but not least, stay active. Consistency on social media is often the key to success. People like to keep up with the brands they identify with.

Don’t forget that “who is not seen is not remembered”.

Follow our Instagram account for more tips!

Instagram Tips

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With millions and millions of daily users, instagram has quickly become one of the most popular social networks worldwide, being for this and other reasons very attractive to promote your business. In terms of engagement, it even tops the list among those with the best results, and nowadays it is very difficult to find a brand that does not yet have an account on this platform.

Whether to promote or try to maintain close contact with your audience, this is an accessible and essential tool. Just by being present on social networks, it gives the consumer a modernized image in the market, immediately causing positive impressions in the minds of your followers.

To help you, we bring some tips to follow if you want to have a successful page on instagram.

Set your goals

Before you start working on your instagram account, you should set your goals. Then, depending on which goal you want to achieve, you will realize that it is much easier to define the strategies to get there, not to mention that it is more understandable which metrics to use to measure and understand if you are going in a good way or not. But we will get there.There can be several objectives when creating a page on instagram, for example, you want your brand to reach a larger audience or your page to serve as a catalog to show your work, or simply a way to contact with the customer

Identify and know your audience

The second tip we have for you is to identify and get to know your audience, i.e, who the content you are about to create on instagram is intended for. This step is important because, when you know who you are communicating with, you know which formats work best, what type of content they like the most or even what type of time is most favorable to post.

Create an editorial calendar

Creating a content planner calendar makes it easier to control the type of content (nobody likes to see the same type of things all the time) and to have an overview of your publications, helping you to understand if you are active or not on instagram.

Collaborate with other accounts and influencers

A good way to grow and increase your followers is to collaborate with other pages or influencers relevant to your area of ​​expertise. These collaborations are frequent and quite positive for both sides so they are relatively easy and accepted by others.

Hashtags

A great way to reach new audiences is to use hashtags. About 70% of hashtags are created by brands, and many users search for hashtags to find relevant content. A strategy followed by several companies is to create their own hashtag. Red Bull, Coca Cola or Heineken are good examples of this (#OpenYourWorld by heineken, #givesyouwings by redbull or #shareacoke by coca cola).

Study and be inspired by your competitors

Observing and studying what the competition does is one of the most used techniques to improve the levels of what is produced. Watch out, it’s not copying, but getting ideas from what is done in your area and trying to improve from there. Get inspired by what your best competitors and top players in other areas do.

 

Stay tuned for part 2.

The Top 3 Social Media Mistakes to Avoid

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In past years, social media platforms have grown in popularity, and doctors have begun to recognize the importance of having a presence on the Internet. This assiduity on social media is a critical communication tool, primarily for strengthening the relationship between the brand and its customers. However, we frequently witness poorly produced publications and campaigns that fail to pique the public’s interest or inspire any type of interaction. 

Don’t control the content

A common mistake made by doctors who begin an online communication plan is to believe that by simply creating an account, earnings will begin to appear. And it doesn’t operate that way. It is critical to specify the goals and each action to be followed from the moment plans are established in order to expand market share and, as a result, win more patients. This is a project that, in addition to an investment, will require ongoing upkeep. However, supervision of the publications is required to avoid any grammatical problems or, ultimately, any crisis that may emerge with a patient.

Do not reply to followers’ comments

The main goal of social networks will always be to create conversation and relationships, allowing for engagement. In this approach, the brand must engage the audience and foster a relationship with them. It’s crucial not to dismiss a review that someone has taken the effort to write. Remember that, despite their virtual nature, connections must be humanized.

Not planning publications

The main goal of the brand’s social media presence is to boost its visibility and interaction with its target audience. It is vital to maintain a certain level of consistency in publications in order for this to arise. A week without doing anything is considered abandonment nowadays. 

In addition to demonstrating daily commitment to the brand and its followers, a good range of posts and themes is required to keep your audience engaged and a fan of your page. If at all possible, make a schedule with the content you intend to publish in order to keep track of your fee.

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